“Unusual” Social Travel Alive and Kicking

Japanese web based biz, Shiroube, takes the attack straight to traditional tour guides with a more social approach. But, as Fast Company digs deeper, one cant help but wonder why the execution of shiroube’s “unusual” idea is so underdeveloped. The travel site, which already claims to be “the world’s largest marketplace for travelers and guides” would be in a great place with a little spit-shine to their content and UI. As it stands now, they look better positioned to be scooped up by the likes of Airbnb or Tripl.                                      …full article, here